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I have learned that you can be introduced to almost anyone you want. It just takes a little research to find the path. If you ask everyone you know if they have any contact with a certain company, you will find that there is always someone that knows a person that works there. By contacting that person you may get closer yet. It just takes persistence. To make the gap even closer, find out what events that company is hosting in the future and see if you can get an invitation to go. At company events, the executive are usually in attendance and the introductions are easier to obtain.
I believe you should never push too hard to get where you want to go. You will get there with gentle nudges as well; it just may take a little longer to get there. If you take the slower route, you will be respected for your patience (yes there is such a thing as patience in business). Pushing only ends up working against you. You can be assertive but not demanding.
So now you have the introduction, your next step is to follow-up with a meeting. The point of the introduction is not to get to know each other; it is to get to the first meeting. Once you are at the first meeting, you can spend time exploring business possibilities.
One way to increase the chances of meeting your target prospect is by doing some research using tools such as linkedin.com or other social networks. All you need to do is find one that will enable you to be introduced into your target prospects company.
Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at http://BizMechanix.com. You may also view her latest publications at http://BlueprintBooks.com. Dr. Daoust also writes for the National Networker http://theNationalNetworker.com.
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